The global nutritional supplement industry is burgeoning, and DTC health and wellness brands have proliferated and thrived. However, the process of nutritional supplement formulation has barely changed over the decades and remains dependent on the expertise of individual nutritionists, and there is huge variation in product quality, efficacy, and safety on the market. As regards consumer experience, these uncertainties are exacerbated by the information asymmetry between industry practitioners and consumers and further compounded by vast variability in individual consumers' supplement regimens, medication intake, and health conditions. At Dome Technologies, we believe artificial intelligence holds the key to a new approach to supplement formulation and consumption that will benefit manufacturers and consumers alike.